Miata是女孩的车吗?

马自达Miata(在世界某些地区也称为MX-5,例如日本国内市场)至少在销售数字方面是有史以来最成功的跑车。

您不能争论Miata/MX-5的成功,也无法以其持久的受欢迎程度争论。

Over four generations and more than 30 years, millions of people worldwide have enjoyed the superb blend of handling, just enough power, and top-down fun that the Miata brings to the table.

正如任何驾驶这些汽车之一的人都会告诉您的那样,如果您想要一辆负担得起的有趣的跑车,Miata总是答案。

但是Miata是女孩的汽车吗?

根据您居住在世界的地方,Miata/MX-5与成为女孩的汽车之间存在“负”含义/关联(或者有时也称为“理发师的汽车”)。

在此版本的汽车事实中,我们将更深入地研究Miata,并确定它是否是少女汽车,就像某些人喜欢声称的那样。

人们为什么认为Miata/MX-5是女孩的汽车?

从根本上讲,Miata/MX-5不是女孩的汽车。这是任何人都可以为其许多吸引人的特征而享受的汽车。

但是,Miata开发了一定的“声誉”,有几个原因。

这就是为什么:

  • 圆形样式- Miata,也许是当前一代,这是一辆圆润和“柔软”的汽车。例如,将Na Miata与同一时代的Toyota MR2进行比较(SW20generation) which is more angular and masculine looking. Styling is obviously a subjective matter, but the Miata doesn’t have the most manly look, simply based on its shape and angles. From some angles, it is a cute and friendly looking car, especially the NA with its pop up headlights. It’s important to bear in mind that the Miata’s styling is meant to hark back to the two seat sports cars/roadsters of old, but coming at the tail end of the “Angular 80s” it is possible to see how some perceive the Miata as looking feminine.
  • 较低的性能 -Miata从未在绩效方面纵火抨击世界。尽管处理特性很棒,但它并不是一辆特别快速的汽车,至少不是早期的汽车。“男子气概”跑车倾向于专注于彻底的性能 - 想想肌肉车等 - 而Miata的驾驶方式更加温和。这并不是说您不能用力努力,尤其是如果您知道如何正确驾驶。此外,任何开车并知道汽车的人都会告诉您,您根本不会关心所谓的缺乏权力。您会玩得很开心。话虽如此,可以理解的是,Miata的相对缺乏能力/性能使某些人认为这更像是女孩的汽车,因为其性能柔和。让他们思考自己喜欢的东西,他们错过了很多时间!
  • Convertible –Convertibles/soft tops tend to have a bit of a reputation for being preferred by females. It’s also hard to deny that convertible versions of other hard-top cars (such as the old VW Golf convertible) look more feminine. However, sports cars are for everybody – although in a country like New Zealand women might have a better time than men in the summer, as the hot summer sun makes short work of burning receding hairlines! One other thing to note is that in the 1990s, there weren’t amazing choices for someone wanting an affordable, soft-top roadster or sports car. Therefore, the female convertible buying market segment at the time was somewhat pushed towards the Miata/MX-5 anyway … as it was the logical choice over something like a convertible Mustang or Chrysler le Baron!

Perhaps the most critical component of the Miata’s perception as a girl’s/woman’s car is “selection bias” (for lack of a better term).

When the Miata was released, many female car buyers who were on the market for an attractive, affordable sports car decided to pick one up.

反过来,这导致了米亚塔(Miata)作为女孩汽车的看法,但也意味着其他女性买家也许更有可能自己购买自己的汽车(因为他们看到了类似的人群)。

Basically, the Miata’s initial popularity with female buyers led to more female buyers wanting to get their own Miata, and off the back of this the stereotypes started to emerge.

当我在2000年代初首次上车时,MIATA/MX-5所有者的刻板印象绝对比今天更加引人注目。随着时间的流逝,它似乎已经侵蚀了,也许是由于人数修改了自己的Miatas,竞赛或以其他方式对JDMcar culture. However, some elements of the stereotype have stuck over time.

Cars Are Fundamentally Genderless – But There捕获

简而言之,汽车是“无性别的”。因此,仅在这一点上,Miata不是女孩的汽车 - 任何人都可以购买和开车。

汽车是无生命的对象 - 它们是使我们从A到B的工具(希望在此过程中获得一些乐趣……MIATA/MX-5得分很高)。

这意味着汽车不是为特定性别而固有的 - 任何人都可以驾驶任何汽车。

However, there is a catch.

Car manufacturers invest substantial time, money and effort into the marketing of their vehicles. This includes the process of determining who the “target customer” is for each car in the lineup.

During this market research and analysis process, a manufacturer might identify that certain characteristics would appeal to a certain group of people, and then this insight is used in the development process and marketing collateral for the car.

Mazda themselves deployed female-oriented advertising at various points for the Miata. Excuse the terrible resolution/image size, but you can see here an example of an ad that appeals primarily to the female buyer (for a limited edition Miata from 1997):

Miata在1989年的电视广告中的第一个“动作镜头”也有一名女司机:

从马自达过去的一些广告抵押品中可以明显看出,他们看到了追随女车购买人群的独特机会,这确实可以解释为什么许多人认为这辆车是“女孩的汽车”。

这与一些制造商如何展示妈妈,爸爸和孩子们在新的SUV或货车上的家庭场景没有什么不同 - 制造商正在尝试在该型号的汽车和他们所考虑的买家类型之间建立关联。

One other thing to note is that there is a bit of “self-selection” bias when it comes to cars and their buying demographics. As the Miata gained a reputation as being more of a feminine car, it’s possible that other female buyers sought out these cars and continued the trend (if you see people of a similar demographic to yourself buying something, then you might be more inclined to follow the herd).

但是,这都不意味着Miata/MX-5天生就是女孩的汽车。这是每个人的汽车,故事的结尾。

Conclusion – Is The Miata A Girl’s Car?

不,Miata不是女孩的汽车。它也不是美发师的汽车或类似的汽车。

正如我们在本文前面提到的那样,汽车从根本上是无性别的。任何人都可以购买任何汽车,而汽车是一个非常主观的物品 - 一个人喜欢下一个人喜欢的东西。

With specific regards to the Miata, it is a superb sports car that happens to be owned and driven by a diverse swathe of the motoring population.

While something like a Dodge Viper or Toyota Supra is more stereotypically a “man’s car”, the Miata is definitely a car for everybody.

A lot of the stereotyping of the Miata/MX-5 comes from its softer, more rounded appearance, relative lack of “aggression” (i.e. it isn’t loud, shouty or particularly fast) and the fact that many perceive convertibles to be more feminine.

These are all subjective measurements, and have led to the development of a stereotype over time. However, you should not let that put you off buying a Miata/MX-5, as you’ll be missing out on one of the greatest cars of all time.

Some people might give you a hard time if you’re a guy buying what they believe to be a girl’s car … but the joke is on them as they are missing out on one of the finest examples of automotive engineering ever to grace the roads.

您确实会看到很多驾驶Miatas的女性 - 也许有些人购买了一个因为他们认为这是一个女人的车后that in their choice of car, which is totally fine – but anybody can buy and drive a Miata … and considering how good these cars are, we recommend that everybody on the market for a two seat sports car should consider one.

不管您是谁,Miata都会招呼可能是负担得起的有趣跑车的最佳全方位选择。

Interested in buying your own Miata/MX-5? Go here to read ourMiata买家指南和模型历史记录要了解有关如何找到,检查和购买这款传奇跑车的最佳例子的更多信息。

您如何看待Miata?你喜欢这些汽车吗?你拥有一个吗?如果是这样,请随时在下面发表评论并分享您的经验。

Leave a Comment

Baidu